Texting and Driving Prevention
One million people chat and text while driving each day. People feel pressure to remain in constant contact, even when behind the wheel. What drivers do not realize are the dangers posed when they take their eyes off the road and their hands off the wheel, and focus on activities other than driving. This campaign targets young adult drivers with a focus on texting and driving prevention. Young adults live in a connected world where multitasking is the norm. This manifests in the car where they recognize texting and driving is dangerous, but do it anyway. The average text takes a driver’s eyes off the road for nearly five seconds. When traveling at 55mph, that’s enough time to cover the length of a football field. The message being conveyed is that texting while driving isn’t multitasking, it’s essentially driving blind.
Source: Ad Council
Texting while driving is a growing trend, and a national epidemic, quickly becoming one of the country’s top killers. Drivers assume they can handle texting while driving and remain safe, but the numbers don’t lie.
Texting While Driving Causes:
1. 1,600,000 accidents per year – National Safety Council
2. 330,000 injuries per year – Harvard Center for Risk Analysis Study
3. 11 teen deaths EVERY DAY – Ins. Institute for Hwy Safety Fatality Facts
4. Nearly 25% of ALL car accidents
Texting While Driving Is:
1. About 6 times more likely to cause an accident than driving intoxicated
2. The same as driving after 4 beers – National Hwy Transportation Safety Admin.
3. The number one driving distraction reported by teen drivers
Texting While Driving:
1. Makes you 23X more likely to crash – National Hwy Transportation Safety Admin.
2. Is the same as driving blind for 5 seconds at a time – VA. Tech Transportation Institute
3. Takes place by 800,000 drivers at any given time across the country
4. Slows your brake reaction speed by 18% – HumanFactors & Ergonomics Society
5. Leads to a 400% increase with eyes off the road