The new Joie store at Domain NORTHSIDE is where women can find casual chic essentials and specialty pieces. We dropped in to check out some of their trends for the warmer months. Since its inception in 2001, Joie has become one of the most sought-after contemporary lifestyle brands catering to the savvy, fashion-minded woman. Understatedly chic, Joie‘s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. The Joie aesthetic, both modern and timeless in its appeal, draws influence from vintage creations while maintaining a fresh approach to fashion. Be it in Paris or California, the Joie girl enjoys wearing clothing accented by her travels throughout the world. The concept has always been Casual, Comfortable and Luxurious, each piece encompassing a balance between these three elements. One cannot exist without the others. Joie is located at Boulevard at Domain NORTHSIDE. For store hours and more details, go to Joie.com.
Sponsored by Domain NORTHSIDE. Opinions expressed by guests on this program are solely those of the guest(s) and are not endorsed by this television station.