Amazon lands NFL deal, Netflix dumps star rating system

New England Patriots' James White scores the winning touchdown during overtime of the NFL Super Bowl 51 football game against the Atlanta Falcons, Sunday, Feb. 5, 2017, in Houston. (AP Photo/Charlie Riedel)

NEW YORK (AP/KXAN) — Amazon and Netflix are having a busy week.

Amazon announced Wednesday it will stream NFL Thursday Night games this season, replacing Twitter. That means that technically, the games won’t be free to stream, but they will be carried by broadcast networks.

The games are available to members of Amazon Prime, which costs $99 per year. Prime, which comes with other perks like free videos, books and shipping, has an estimated 65 million members.

A person with knowledge of the agreement told The Associated Press on Wednesday that it’s a one-year deal worth close to $50 million. The person spoke on condition of anonymity because the deal has not been announced publicly. That would be about five times what Twitter paid for the right to stream the games last year.

Over at Netflix, the company is scrapping its familiar star-rating system, hoping to make it easier for its 94 million subscribers to signal whether they liked a movie or TV show. The service is compressing its familiar one-to-five star system into a simpler choice of thumbs-up or thumbs-down.

The change is aimed at soliciting more viewer feedback and helping the service make better program recommendations.

Although the stars will fade away after a decade on Netflix’s streaming service, they will still be used on Netflix’s smaller DVD-by-mail service, where they have been around 17 years.

Netflix thinks streaming subscribers will click more frequently on the thumbs.

KXAN.com provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s