New app rewards users for finding a sober ride home

The app displays several sober transportation options (HERO app)

AUSTIN (KXAN) —  Whether it’s Longhorns post-game or SXSW, on most nights there’s a party or two in downtown Austin.

Zach lives in North Austin and frequents 6th Street with friends.

“This is what Austin is about right here, this is what people come to Austin for is 6th Street, to party to have a good time, enjoy the bar scene,” said Zach.

But after a night of 6th Street debauchery, finding a sober ride home can be a challenge. A new app called HERO wants to help with that problem. HERO spokesperson, Halie Noble, says the app wants to help end the cycle of drunk driving by rewarding those that find a sober ride.

“HERO is hoping to help that problem by aggregating all potential ride share options in one place and really make getting home as easy as possible,” said Noble.

The app is expected to launch in Austin before 2017 (Ride options/HERO app)
The app is expected to launch in Austin before 2017 (Ride options/HERO app)

HERO app connects users with sober ride options The app displays several transportation options; from available ride shares to public transit- and compares pricing and time. The HERO app also rewards drinkers and their designated drivers with discounts at restaurants, bars and venues.

“So instead of punishing them after they’ve already made the wrong decision, we are going to reward them for making the smart one before,” said Noble.

Sober app users can also make themselves available on the app alerting tipsy friends who may need a lift home. Zach says that an option like this is important for Austinites who live outside of downtown or are enjoying Austin.

“Might as well enjoy the experience and facilitate it for those that need a DD or anything like that.”

HERO is set to launch in Austin before the end of the year. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. If you see an inappropriate comment, please flag it for our moderators to review.

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