Black Friday sales: 2016 deals look a lot like 2015

A sign promoting Black Friday specials is displayed in the window of a J.C. Penny store as shoppers queue up at the door for a 3 p.m. opening, Thursday, Nov. 26, 2015, in northeast Denver. (AP Photo/David Zalubowski)
A sign promoting Black Friday specials is displayed in the window of a J.C. Penny store as shoppers queue up at the door for a 3 p.m. opening, Thursday, Nov. 26, 2015, in northeast Denver. (AP Photo/David Zalubowski)

(WBAY) — WalletHub and BestBlackFriday.com reviewed the Black Friday circulars for the biggest U.S. retailers and a lot of it looks familiar.

BestBlackFriday.com found 96 percent of the top 25 retailers are repeating Black Friday offers from last year, and 80 percent are repeating five or more (they stopped counting at five). Sears was the most likely to recycle — 28 percent of the offers advertised this year were advertised last year, too) — followed by office supply stores Office Depot/Office Max (20.5 percent) and Staples (18.2 percent).

The retailers with the “freshest” deals in 2016 were Dell Home (2.7 percent recycled), CVS Pharmacy (3.4 percent) and Target (4.1 percent).

But if you didn’t take advantage of those deals last year, hoping the price would go down, you’ll be disappointed to hear it’s likely to cost you an average of $11.88 more per item than last year.

WalletHub says Macy’s is offering the deepest discounts on Black Friday sale items, an average of 63.35 percent off. It’s followed by Stage stores (62.81 percent) and JCPenney (62.79 percent).

Big Lots is offering the lowest discounts on its Black Friday sales items (23.52 percent on average), followed by Amazon (24.7 percent) and Costco (25.4 percent), but these sellers are known for already lowering the prices of the items they sell.

After looking at 8,000 items from 35 retailers, WalletHub says on average an item on sale on Black Friday will cost 39 percent less than its everyday price.

Toys are most likely to be discounted (account for more than 28 percent of the advertised Black Friday offers), while books, movies and music are the least advertised (not even 1 percent).

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