U.S. (KXAN) — CoverGirl is introducing their first CoverBoy in an upcoming mascara advertising campaign.
The 17-year-old social media celebrity James Charles was introduced to the world on Tuesday as the make up companies first male model.
CoverGirl describes Charles as a makeup artist and boundary breaker. The company pledges he will be the first of what they call “boundary breaking” representatives.
Charles says his role with CoverGirl includes appearing in a TV commercial for the brand. He also did a photo shoot with Katy Perry.
Perry posted a picture on Instagram after the shoot “Just wrapped up another great @CoverGirl shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles! Follow him @JCharlesBeauty!”
NBC reported the company issued a statement saying CoverGirls “are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful […] James Charles is no exception…One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”