These are the most popular Halloween costumes of 2016

A child celebrates Halloween by parading through her neighborhood collecting candies(AP Photo/Wally Santana)
A child celebrates Halloween by parading through her neighborhood collecting candies(AP Photo/Wally Santana)

COLUMBUS (WCMH) — Princesses be warned: Your reign of popularity among kids celebrating Halloween is over.

2016 is the year of the superhero, according to the National Retail Federation’s 2016 Halloween Consumer Top Costumes Survey.

The annual review of popular Halloween costumes, conducted by Prosper Insights & Analytics, found that spending on costumes is expected to reach $3.1 billion, with 67% of Halloween celebrants planning to purchase costumes this year. Total spending for the holiday is expected to reach a record high of $8.4 billion, according to earlier data from the NRF. More than 171 million people are expected to take part in Halloween festivities, spending an average of $82.93 (up from last year’s $74.34).

The NRF’s costume trends survey, conducted September 6-13, asked 6,791 consumers about their Halloween costume plans. It has a margin of error of plus or minus 1.2 percentage points.

Here are the most popular costumes this year, broken down by age groups (and species), per the NRF.


  1. Action/Superhero
  2. Princess
  3. Animal (cat, dog, lion, monkey, etc.)
  4. Batman Character
  5. Star Wars Character
  6. Tie: Witch & DC Superhero (excluding Batman)
  7. Frozen Character (Anna, Elsa, Olaf)
  8. Marvel Superhero (excluding Spiderman)
  9. Zombie
  10. Spiderman

Adults 18-34

  1. Batman Character (Batman, Harley Quinn, The Joker, etc.)
  2. Witch
  3. Animal (cat, dog, bunny, etc.)
  4. Tie: Marvel Superhero (Deadpool, Spiderman, etc.) & DC Superhero (Wonder Woman, Superman, excluding Batman)
  5. Vampire
  6. Video Game Character
  7. Slasher Movie Villain (Freddy, Jason, Michael Myers, etc.)
  8. Pirate
  9. Star Wars Character
  10. Zombie

Adults 35 & Up

  1. Witch
  2. Pirate
  3. Political (Trump, Clinton, etc.)
  4. Vampire
  5. Batman Character (Batman, Catwoman, etc.)
  6. Animal (cat, dog, bunny, etc.)
  7. Tie: DC Superhero (Superman, Wonder Woman, excluding Batman) & Star Wars Character
  8. Tie: Ghost & Zombie
  9. Scary Costume/Mask
  10. Marvel Superhero (Iron Man, Hulk, Spiderman, etc.)


  1. Pumpkin
  2. Hot Dog
  3. Bumble Bee
  4. Tie: Lion & Star Wars Character
  5. Devil
  6. Batman Character
  7. Witch
  8. Superman
  9. Action/Superhero
  10. Cat provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s