AUSTIN (KXAN) — KXAN News is Austin’s news leader in the most sought after demographic rating, Adults 25-54, across the vast majority of weekday newscasts: 5 a.m., 6 a.m., 6 p.m., and 10 p.m. KXAN’s 10 p.m. News delivered the highest A2554 rating of any newscast on any station during Nielsen’s May sweeps. KXAN News was able to surpass competitors in its morning and evening newscasts, and expand its margin of victory in the early evening.
KXAN News Today (M-F 5-7 a.m.) added viewers overall, but particularly with younger viewers. Adult 18-49 ratings were up 33% while Female 18-49 ratings grew by 36%.
During the May 2016 ratings period KXAN News had its most dominant performance in its history and delivered first place finishes by a significant margin in all key newscast time periods in household ratings. KXAN has demonstrated year-to-year growth in both household ratings and key demographics.
“KXAN News continues its focus on delivering a uniqueness in storytelling with great viewer value in relation to our brand. Wonderful to see the key demo respond,” said Eric Lassberg KXAN President and General Manager.
|Time Period (M-F)||Y2Y Growth||Margin of lead|
|KXAN News at 6 a.m.||15%||15% rtg|
|KXAN News at 6 p.m.||12%||19% rtg|
|KXAN News at 10 p.m.||10%||21% rtg|
KXAN News continues to deliver in-depth, investigative coverage that gets results for Central Texans and provides quality storytelling on all platforms.
“The people behind KXAN News believe in serving our community through outstanding journalism. There’s a demand for it, and that’s reflected in our ratings success,” said KXAN News Director Chad Cross.