America Ferrera discusses push to get Latinos to vote

AUSTIN (KXAN) — Latinos are the second fastest growing group of Americans. There will be approximately 27.3 million eligible voters this year.

Now there is a new movement to get Latinos registered to vote. A panel at SXSW will examine the importance of the Latino vote.

America Ferrera, of the NBC comedy Superstore, joined us in the KXAN studio along with Maria Teresa Kumar who is the President and CEO of Voto Latino. Ferrera and Kumar gave an in-depth preview of the panel discussion.

Millennials are a target for getting Latinos to head to the polls using apps to ignite their interest. According to Kumar, 81-percent of Latino millennials are online leading the pack. Kumar said they are hoping younger voters will use the VoterPal app to register their friends.

“The whole purpose [of the app] is that they recognize the number one reason Latinos will register is if you ask them,” said Kumar. “If a friend asks you you feel obligated to doing it. So we are giving every single person at the palm of their hands to go and register their friends.”

According to Ferrera, “the Latino community is incredibly connected.” She said for those who watch the news they hear how important the Latino vote has the potential to be.

“It really is up to those inside the community to reach out and make those of us in the community aware that our voice matters so much,” said Ferrera.

The VoterPal app can be downloaded free in the Apple store. The SXSW panel discussion will be at 12:30 p.m. at the Convention Center. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. If you see an inappropriate comment, please flag it for our moderators to review.

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