Austin company vows to reinvent car rental business

Silvercar Austin (KXAN Photo)
Silvercar Austin (KXAN Photo)

AUSTIN (KXAN) — An Austin-based startup is teaming up with German automaker Audi to expand its business.

Silvercar is receiving an infusion of $28 million from Audi to expand the footprint of the car rental and shared mobility company.

“It means a lot of things. First, it’s a validation and an endorsement of the product and service we’ve been offering since 2013,” said Luke Schneider, CEO of Silvercar.

The cash infusion comes as Silvercar unveils its enhanced digital and mobile platforms designed for an optimized user experience. “We want to utilize the company’s strengths in technology and innovation to merge connectivity and mobility for today’s consumer,” Schneider explained.

The original business model for Silvercar emerged after a golf outing with Schneider and several friends. Their goal was to reinvent the rental car industry.

Silvercar offers only fully loaded silver Audis. It delivers a different experience through a mobile app and concierge service designed to eliminate wait times, paperwork and lines that you may encounter at other car rental agencies.

The company offers service in twelve major U.S. airports, including New York, Los Angeles and Austin. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. If you see an inappropriate comment, please flag it for our moderators to review.

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