AUSTIN (KXAN) — To combat declining enrollment, the Austin Independent School District is doing something they’ve never done before.
Tuesday, district officials are taking local realtors on a tour of three South Austin schools: Cunningham Elementary School, Covington Middle School and Crockett High School.
The move comes after actual enrollment as of September 2015, which was 83,731, fell 280 students below the projected number.
If you have ever been house hunting, Austin ISD’s marketing move probably makes sense.
Couples with children, and even those planning on starting a family, usually want to know about the schools.
“What we’re seeing is homeowners looking at specific high schools, and then going in and talking to the realtor and saying, ‘I want my child to go to this school or this high school,”‘ said Stacey Rider, a former realtor who specializes in new home construction sales.
She has always worked in the Leander Independent School District, and says many home buyers have done their homework. They typically identify the best ranked campuses using online resources.
These days, Rider says parents are looking for more in-depth information beyond rankings, so she needs to know exactly what campuses offer.
“They want more German or Chinese [language courses]. They’re also looking at the Quest Program. They’re looking at the additional AP programs and even looking for the IB or International Baccalaureate programs,” said Rider.
That’s why AISD is going the extra mile to make sure local realtors are equipped with the best information to pass along to potential buyers.
They can only hope realtors learn some extra selling points that land more students in Austin classrooms.