Man killed in wrong-way crash on IH-35 worked for SXSW

Clayton Keller (Courtesy: SXSW Staff)
Clayton Keller (Courtesy: SXSW Staff)

AUSTIN (KXAN) — A man who was killed by a wrong-way driver on IH-35 near downtown Austin earlier this week has been identified as 26-year-old Clayton Keller.

Police say a 23-year-old woman driving a white Toyota Camry got onto the southbound lanes of IH-35 from Manor Road going northbound around 2:30 a.m. on Wednesday. Keller was in his Toyota Scion going southbound on the lower deck of IH-35 when the driver of the Camry crashed head-on into Keller. Keller died at the scene.

The driver of the Camry and her passenger were both transported to the University Medical Center at Brackenridge with life-threatening injuries. Police say they aren’t releasing the name of the driver since she is still in the hospital and hasn’t been charged.

SXSW organizers say Keller worked for SXSW as a staff member and crew chief to help manage crowd safety on the streets of Austin during SXSW. In the post, SXSW said Keller was driving from Dallas to his home in San Antonio when the crash happened.

SXSW released a statement Friday evening:

“SXSW is stunned and grieving over the tragic loss of one of our Crew Chiefs, Clayton Keller.

Clayton worked with the Special Venues Crew for five years and became an invaluable and beloved part of the team.

We are in the process of organizing the community who knew and loved Clayton to figure out the best way to honor him and support his wife and son and plan to stage a benefit concert in the fall.”

Keller’s funeral has been set for Monday, Aug. 24 at Mission Park South in San Antonio. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. If you see an inappropriate comment, please flag it for our moderators to review.

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