AUSTIN (KXAN) — You can end up singing with the likes of John Lennon in a music video of his hit single “Imagine.” UNICEF’s latest fundraising and awareness campaign stars the Beatles legend, other celebrities and potentially you, according to Digiday. It’s all part of the organization’s #IMAGINE project, which invites people who own Apple devices to lend their voice to a worldwide sing-along to “Imagine.” You Android users, an app is on its way.
“UNICEF invites aspiring pop stars to join Hugh Jackman, Katy Perry, Angélique Kidjo, Priyanka Chopra, Yoko Ono and David Guetta to sing John Lennon’s Imagine and help raise awareness of children’s rights,” reads UNICEF’s website about the campaign.
UNICEF’s goal is to create “a unique moment in music history that will highlight the tremendous challenges children face the world over” in what UNICEF hopes will be the largest-ever global sing-along.
You can record yourself karaoke-style to the “iconic anthem of hope and peace” and then share the final product on TouchCast and social platforms. UNICEF promises each shared recording will net $1, which then goes to protecting children’s rights across the globes from the brands, foundations and people who donate to the organization.
More about the #IMAGINE project
“These individual recordings, and those of UNICEF’s Ambassadors and other artists, will be made into a multilingual ‘world’ version of ‘Imagine,’ produced by David Guetta. Everyone who records the song has the chance to have their vocals and videos used in the new UNICEF version of Imagine and in the accompanying interactive music video, created by TouchCast and TheBridge.co – both of which will be released in the lead up to New Year’s Eve 2014.
“‘The Convention on the Rights of the Child asked us all to imagine a better world for children – and calls on all of us to make that vision a reality,’ said UNICEF Executive Director Anthony Lake. ‘The #IMAGINE project gives people across the globe a chance to join a global movement for children, lending their ideas, their visions and, not least, their voices to advance the rights of every child, everywhere.’
“#IMAGINE participants can share their own recording of Lennon’s classic song with friends and family on social media and encourage others to perform Imagine too. They can also record personal messages describing what they imagine a better world for children would be like.
“‘A dream you dream alone may be a dream, but a dream two people dream together is a reality,’ said Yoko Ono.
“Participants will also have the opportunity to donate to UNICEF. Funds raised through the #IMAGINE project will support the organization’s programs providing education, nutrition, healthcare and immunizations, clean water and sanitation, protection and emergency relief for children in more than 150 countries and territories.
“‘I’m really excited to be working with UNICEF on this incredible new project. Our ‘world’ version of Imagine will be like no other – I am proud to be a part of this collaboration,’ said Guetta. ‘We have to get the word out that every voice counts and every child counts, too.’
“The event at the United Nations General Assembly will include live performances by Grammy Award winner Angélique Kidjo, Brazilian singer-songwriter Daniela Mercury, Swedish-Iranian pop sensation Laleh, cellist Trey Lee from Hong Kong, Nigerian musician Don Jazzy and Kristian Kostov, the winner of the Russian The Voice.
“Golden Globe and Emmy Award-winning actor Hugh Jackman, Yoko Ono and Björn Ulvaeus from ABBA will also make special appearances during the event.”