‘OK Go’ musical magic ‘won’t let you down’ … seriously

(Courtesy: "OK Go" YouTube)

AUSTIN (KXAN) — Well-known for their 2007 Grammy Award-winning “Here It Goes Again” treadmill video, alternative rock band members of “OK Go” manage to top themselves with their pairing of simplistic choreography and musical magic — making for an intricately mind-blowing music video that takes things to another level. It literally takes things to another level — their music video shot on land and them from up in the air. And did I mention it was done in one take?

Riding “tiny little Honda unicycles” in their new video for “I Won’t Let You Down,” Adweek says that Japanese creative agency Mori Inc. is behind this one — shot in a single take.

“Those amazing little motorcycles are the Honda UNI-CUB, a very strange device with some kind of robotic gyroscope inside that keeps it from falling over, even when the guys are leaning back and forth on them,” says Adweek.

“OK Go” is known for their “often quirky and elaborate” music videos. The umbrella choreography alone in this one dances right through whichever screen on which you happen to be watching the video — synchronized impeccably. And the fact that they’re a burst of color toward the end of the video makes for an overwhelming visual sensation, one the multicopter camera captures perfectly from above. According to mlive.com, “the video is one of several projects related to the new album.” The single is from their new album called “Hungry Ghosts.” The group is originally from Chicago but is now based in Los Angeles.

The “treadmill video”

KXAN.com provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s