SAN FRANCISCO (CNN/KPIX) — Remember those comfy “footie pajamas” you wore as a kid? A San Francisco Bay-area entrepreneur is taking that idea to a whole new level with the onesie’s business equivalent — with a little magic up the sleeves.
“This is a false shirt underneath,” says Suitsy creator Jesse Herzog.
And stealthy stitching.
“The jacket is attached to this shirt,” said Herzog.
And with a hidden zipper, men can look like a pro in less than 30 seconds.
“San Francisco, I think appreciates convenience and comfort but also a little bit of class, too, and this is a combination of all those things,” said Herzog.
This is Herzog’s creation: a suit onesie, or Suitsy.
“I thought, ‘Wouldn’t it be great to have a way to look professional but also feel like I’m in my pajamas?’” said Herzog.
He came up with it six months ago.
“The seamstress was like, ‘You must be out of your mind,'” said Herzog.
Herzog got Suitsy started with Betabrand in San Francisco, which is essentially the Kickstarter for fashion. Most Betabrand products start on the website’s “think tank.” Prospective designers or entrepreneurs submit ideas, get votes, and the most popular ends up on the production line.
Suitsy was posted on the site just last Wednesday, and it’s already gaining national attention. There has been some pushback: guys wondering, “How do you use the bathroom in that thing?”
“Everyone’s figured it out, so it’s solvable,” said Herzog.
But Herzog learned the bigger drawback after he debuted the Suitsy at his wedding rehearsal dinner.
“My buddy said, ‘Hey, Jesse, why don’t you give your wife your jacket? Oh, wait. You can’t. It’s attached,’” said Herzog.
Herzog is working with Betabrand to make some prototypes, so it isn’t in stores just yet. But he’s already been asked to make a tux version, or Tuxie.