AUSTIN (KXAN) – Thousands of videos have popped up online from celebrities and regular folks alike; Justin Timberlake challenged Jimmy Fallon. The rules of the viral video require anyone challenged to either dump a bucket of cold water on their head or donate to the ALS Association; many do both.
From July 29 through August 12 in 2013, people donated about $1.1 million. Nearly $4 million have been donated in the same timeframe this year.
The challenge works like this: Once you’ve been challenged, you have 24 hours to either dump a bucket of ice water on your head or donate $100 to the ALS Association.
“It’s a movement that’s literally dousing the country with ALS awareness,” Says one Texas Chapter worker. “We’ve never seen anything like this with the disease and it’s a huge opportunity.”
ALS, also known as Lou Gehrig’s Disease, affects people in the prime of their lives. The disease destroys the nerves that connect to muscles; slowly taking away a person’s ability to move. The disease is terminal and there is no cure. Some of the money donated to the ALS Association will go toward researching a cure.
KXAN Sports Director Roger Wallace was challenged by Round Rock Lacrosse in honor of MJ, or Mike Jaillet, who has ALS. He took the challenge Wednesday at KXAN. Roger nominated any and all UT Coaches to be the next to take the challenge.