Hinge launches Facebook-fed love connections for Austin

AUSTIN (KXAN) – A new app launching in Austin Tuesday operates on the theory that the best relationships are based on mutual friendship.

Hinge calls itself a “social discovery app,” promising to make love connections less random by introducing you to friends of your friends. The catch?  You must be a Facebook user, willing to let Hinge use your Facebook “friends.”

“I think it’s good to know people – even if it’s a second or third connection – rather than just blindly meeting them at a bar,” said Jay Klein, who was taking advantage of ACL Live’s “Wine Down” happy hour Monday evening.

Fellow single mingler Megan Okonsky had a similar reaction to the news: “You can kind of get an idea of who this person is beforehand and you’re not being set up with a total stranger. So that’s a lot easier than a complete shot in the dark.”

Another upside is accountability.

“We find that this sort of holds people to different sort of standards than you see on different applications,” said Hinge marketing representative Karen Fein. “Their real-life reputations are on the line.”

“If you’re creepin’ on them, they’re gonna be creepin’ on you,” said Okonsky. “You know, it kinda works both ways.”

Hinge is already operating in Los Angeles, New York City, Philadelphia, Boston, San Francisco, Chicago, Atlanta, Dallas, and Washington, D.C.  The app is free and available for both iPhones and androids.

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