MEXICO CITY (AP) — Anheuser-Busch plans to import its first Mexican lager to the U.S.
The subsidiary of Belgium-based Anheuser-Busch InBev, the world’s largest beer maker, said Wednesday that starting next month it will sell Montejo lager in bars, restaurants and grocery stores in California, Texas, Arizona and New Mexico.
The move comes as both the Hispanic population and the market for Hispanic foods continues to grow in the U.S.
Nearly 55 percent of all imported lagers in the U.S. are from Mexico, with notable brands including Corona, Modelo, Tecate and Dos Equis.
Market researcher Euromonitor International valued the Mexican import market at $1.84 billion in 2012.