Texas ranchers OK beef checkoff to tout industry

Cattle gaze out from a pen in a feedlot near Lubbock, Texas, on Dec. 16, 2013. Some Texas cattle producers are beginning a lengthy climb after a brutal and dispiriting stretch of years of drought. Hundreds of thousands of head in the nation's leading cattle producing state were liquidated since 2011, the state’s most intense one-year drought on record. (AP Photo/Betsy Blaney)
Cattle gaze out from a pen in a feedlot near Lubbock, Texas, on Dec. 16, 2013. Some Texas cattle producers are beginning a lengthy climb after a brutal and dispiriting stretch of years of drought. Hundreds of thousands of head in the nation's leading cattle producing state were liquidated since 2011, the state’s most intense one-year drought on record. (AP Photo/Betsy Blaney)

AUSTIN (AP) — Texas ranchers have voted to establish a state-level program to promote and market beef in the nation’s leading cattle-producing state.

The Texas Department of Agriculture on Wednesday announced approval of the program. The no more than $1 per head assessment, each time a beef animal is sold, begins Oct. 1. The state measure will supplement a similar U.S. checkoff.

The Texas Beef Checkoff program will be managed by the Beef Promotion and Research Council of Texas. Council members will be selected by Agriculture Commissioner Todd Staples.

The department conducted the referendum at the request of cattle industry groups and under the authority of the Legislature.

Voting took place the first week of June. Two-thirds of those casting ballots, people who owned cattle in the previous yearlong period, approved the measure.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

KXAN.com provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s