CEO: Malaysia Airlines needs radical change

This photo taken in April, 2013, shows a Malaysia Airlines Boeing 777-200ER at Narita Airport in Narita, near Tokyo. (AP Photo/Kyodo News)
This photo taken in April, 2013, shows a Malaysia Airlines Boeing 777-200ER at Narita Airport in Narita, near Tokyo. (AP Photo/Kyodo News)

KUALA LUMPUR, Malaysia (AP) — Malaysia Airlines’ CEO says business has picked up four months after its passenger jet disappeared, but the flag carrier needs a radical operational overhaul in order to survive.

Ahmad Jauhari Yahya says the airline, which kept a low profile after the Boeing 777 disappeared March 8 with 239 people aboard, began to boost its marketing campaign this month and is seeing a “significant recovery” in business.

However, he says the only option for the airline’s long-term survival is to radically change the way it operates. He said Wednesday that a detailed business plan will be rolled out later.

Chairman Mohamad Nor Yusof says the airline is still “grappling with confidence and reputation” after the Flight MH370 tragedy, but ruled out the possibility of bankruptcy.

KXAN.com provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s