Billboard in El Paso sparks interest from authorities

EL PASO, Texas (KXAN) — A scary looking billboard is causing a lot of controversy in El Paso, and it even has filmmakers denying they had anything to do with it.

The message “Plata O Plomo” translates to “Silver or Lead,” but also means “Money or Bullets.”

The common phrase is connected to drug cartels who give officials the choice of taking a bribe or being killed. It was scrawled on a billboard along Interstate 10. Below it was a hanged mannequin in a suit.

New Era Films said it is in the planning stages of making a film titled “Plata O Plomo.” The CEO for the company told El Paso media that no one from their business orchestrated the displays. But they did say a marketing campaign with similar artwork had been planned.

The movie is supposed to be a fictional tale of drug cartel violence, and is set along the El Paso-Juãrez border.

El Paso police aren’t laughing though and say those behind the display could face, at a minimum, charges of criminal mischief and criminal trespass.

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