Billboard in El Paso sparks interest from authorities

EL PASO, Texas (KXAN) — A scary looking billboard is causing a lot of controversy in El Paso, and it even has filmmakers denying they had anything to do with it.

The message “Plata O Plomo” translates to “Silver or Lead,” but also means “Money or Bullets.”

The common phrase is connected to drug cartels who give officials the choice of taking a bribe or being killed. It was scrawled on a billboard along Interstate 10. Below it was a hanged mannequin in a suit.

New Era Films said it is in the planning stages of making a film titled “Plata O Plomo.” The CEO for the company told El Paso media that no one from their business orchestrated the displays. But they did say a marketing campaign with similar artwork had been planned.

The movie is supposed to be a fictional tale of drug cartel violence, and is set along the El Paso-Juãrez border.

El Paso police aren’t laughing though and say those behind the display could face, at a minimum, charges of criminal mischief and criminal trespass. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. If you see an inappropriate comment, please flag it for our moderators to review.

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