(CNN) — Imagine never running out of your favorite color of lipstick or eyeshadow again.
A recent Harvard grad has come up with a brilliant way for people to create their own makeup color — and then print it out — in the comfort of their own home.
You have to see this new 3-D printer.
“It’s a printer that prints makeup,” explains Mink Founder Grace Choi. “It can take any image and instantly transform it into whatever color cosmetic. So basically, it can basically turn any phone, camera or laptop into a beauty aisle.”
You could pretty much print eyeshadows, powders, lipsticks, eyeliners and nail polish.
“So imagine you’re watching a beauty blogger showing you how to put on an eyeshadow and you see something you like. So you just pause the video, you take your color picker, move over to any software to print, make sure you select the Mink printer,” said Choi.
What the printer does is take the ink and dyes the substrate, so when it’s done, you just pull out your custom-made eyeshadow – which only takes a few seconds.
Choi says what’s particularly exciting about this is that “It’s finally training our girls to understand that the definition of beautiful should be in their control and not the corporations.”
Choi added that it can make finding the correct shade of foundation or powder easier.
“If you go into a store and you try to look for a foundation shade or a powder shade, and it doesn’t match — you can’t find anything that matches because there’s like only seven colors, you know — you feel like kind of weird, like maybe there’s something wrong with the way you look,” said Choi. “Growing up I felt that as well, coming from an ethnic background. The CoverGirls right now, they’re Caucasian, they’re black, and they’re Latina. There are no Asian CoverGirls; there are no Indian CoverGirls or mixed-race CoverGirls. And that’s because of business because those are the three biggest markets. It’s just a very big societal issue that I believe the beauty industry just needs to change in that kind of way. Hopefully, that’s how maybe we’re going to change the beauty industry.”