AUSTIN (KXAN) — Amplify Austin was the largest single day of charity in Central Texas last year, and this year they’re hoping to raise even more money.
“Amplify Austin is like the Austin City Limits festival of philanthropy in Central Texas,” said Tom Spencer, the executive director of non-profit organization I Live Here, I Give Here. “It’s a day for the whole community to come together and celebrate giving back to the non-profits that give us so much.”
The 24-hour fundraiser kicks off at 6 p.m. Thursday and ends at 6 p.m. Friday.
Last year, Amplify Austin raised $2.8 million dollars, nearly triple their initial goal. This year, they’ve raised the bar, and are aiming to raise $4 million dollars for nearly 500 non-profits.
“A good example of how the money benefits the non-profits is Hospice, which last year raised the most money out of any organization in Amplify Austin. When I asked them,’ what difference did it make to you as an organization?’ they said that most of their funding that year had been sequestered by government cuts,” said Spencer. “And if it hadn’t been for the funding they received from Amplify Austin, they would’ve had to deny people those crucial services.”