Amplify Austin surpasses $1 million mark before starting

AUSTIN (KXAN) — Austin charities are trying to raise more than $4 million in 24 hours.

Amplify Austin kicks off Thursday at 6p.m.  The event encourages central Texans to support nearly 500 charities in the area.

Even before the effort starts, executive director of I Live Here, I Give Here Tom Spencer said contributors scheduled more than $1 million in donations to non-profits.

“[We’re] quite literally blown away from the generosity we’re seeing right now,” said Spencer.

During the event’s first year in 2013, organizers set a goal of $1 million. Donors contributed nearly $2.8 million.

This year’s goal $4 million.

Sponsors, including KXAN-TV, will match dollars donated on Thursday and Friday.

Spencer says more than 40 business fundraisers are participating this year, roughly tripling the number from last year.

Donors can contribute to the charity or charities they choose, much like shopping online. They choose which charities they want to support, how much to donate, and then check out.

Users can also set up fundraising pages.

The event runs from 6 p.m. Thursday to 6 p.m. Friday. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s