DALLAS (AP) — Texas has launched an anti-drinking and driving campaign targeting young adults on the road during spring break.
The Texas Department of Transportation on Tuesday announced details of this month’s effort called “DWI Hangovers Don’t Go Away.”
TxDOT spokesman John Barton says the campaign highlights the dangers of drinking and driving. Barton says the radio, TV and social media effort also stresses the importance of having a designated driver.
TxDOT officials plan to be at the South by Southwest Interactive Festival in Austin on Wednesday and at the St. Patrick’s Day Parade in Dallas on Saturday.
State figures show Texas last year had 25,158 alcohol-related crashes that resulted in 1,022 deaths.
TxDOT says Texas during 2013 spring break had a 23-percent increase in alcohol-related deaths compared to a year earlier.
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