Rodeo begins as Austin braces for more crowds

AUSTIN (KXAN) — Crowds are on their way to Austin for several major events happening in Austin at the same time.

Fans of Rodeo Austin, which started Saturday, come for concerts, competition, and other events.

The Junior Livestock Show also introduces young people in Texas to agriculture.

“The main thing is the life lessons that they’re learning,” said David Kardosz, who serves on the Rodeo Austin board of directors. “[They have] day-to-day [responsibilities]. They know that they have to care for those animals. And so, that’s the most important thing.”

The events pump money into the central Texas economy.

Last year — Rodeo Austin sold more than$2 million in tickets.

The money raised by Rodeo Austin helped award $484,000 in scholarships to 45 students last year, Rodeo Austin reports.

Organizers estimate the events generate more than $68 million in economic impact each year.

Last weekend, the girl’s UIL basketball tournament was held at the Erwin Center. Boys will play next. Games run from Thursday through Saturday.

One of the biggest events Austin sees, South by Southwest is also getting ready to draw its peak crowds.

More than 41,700 people registered for the main events last year — not including the artists or people organizing other events held around the festival.

Organizers say South-by brought $145.8 million in direct impact to the Austin economy.

Rodeo Austin lasts through March 16.

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