LOS ANGELES (CNN/NBC) — Four days after it seemingly appeared out of nowhere, that Dumb Starbucks in Los Angeles is now closed.
Coffee lovers lined up in Los Angeles this weekend for the grand opening of a new Dumb Starbucks coffee shop. According to news reports, the parody restaurant gave away free coffee drinks named after regular Starbucks products – except with the word “dumb” in front of everything.
Not long after, the real Starbucks told the new operation to stop using its trademark.
At a news conference Monday, the store’s owner revealed himself as Comedy Central host Nathan Fielder and explained the store as a parody shop for his show — admitting it was a publicity stunt for a show.
Soon after, the L.A. County Health Department closed the place down because it was operating without a valid Public Health permit.
The pop-up coffee shop took social media by storm as thousands of Californians tweeted about their fascination with the “dumb” business, including some who waited in line for hours just to get a peek.
When asked about the possibility of a lawsuit against their dumb doppelganger, a Starbucks spokesman said the company was evaluating its options.