Vanity plates, with their intricate messages and occasionally obtuse code words, are typically limited in content only by the owner’s imagination and the laws regarding public obscenity.
And also, as it turns out, by cities whose names have not been available to purchase on plates – until now.
The private vanity plate company My Plates, which produces personalized license plates for Texas and other states, is auctioning AUSTIN 1 as a plate message for the first time. The winner of the auction gets to choose from more than 35 plate designs and gets to keep the message for a 10-year, fully transferable term, with the first right of renewal after that.
Which means that the plate could be handed down to generation after generation, never to go on sale again.
To get an idea of how coveted these plates are, check out the price Houston 1 went for at auction: $25,000.
Since November 2009, Texans have purchased more than 178,000 My Plates, putting more than $21.6M in the general revenue fund, which helps pay for services for all Texans.