Furniture mogul loses $7 million on Super Bowl stunt

Stock image of Gallery Furniture
Stock image of Gallery Furniture

HOUSTON (AP) — Seattle’s victory in the Super Bowl has cost Houston furniture store mogul Jim McIngvale some $7 million.

McIngvale is the owner of one of the nation’s largest independent furniture stores, Gallery Furniture. He promised customers who spent at least $6,000 in the past two weeks and took delivery before Sunday’s game that he’d refund their purchase cost if Seattle won.

The Seahawks routed Denver 43-8.

McIngvale said Monday his accountant is “pulling his hair out.” He says he didn’t do well financially, but did build his brand. He says the promotion was not covered by insurance.

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