A talk show host’s bid for governor may be a long shot, but Lisa Fritsch appears to be reaching out to a broader base of Republicans.
In the advertisements titled “Not Your Father’s Conservative,” Fritsch said being a conservative is about fighting President Obama’s health care initiative known as Obamacare. She also said conservatives should protect both unborn children and women’s rights. Fritsch also suggested her policy would focus on economic prosperity for rich and poor people.
In the Spanish ad, Fritsch appeared on camera speaking Spanish fluently (though with an accent).
A spokeswoman for her campaign said because Fritsch speaks Spanish, the choice to run an advertisement in Spanish was simple
“It’s 2014,” said spokeswoman Leah Frelinghuysen. “The Republican party needs to wake up and smell the diversity.”
Fritsch will likely be a long-shot in a GOP field that includes three-term Attorney General Greg Abbott. Former state party chairman Tom Pauken dropped out of the race in early December. In a November University of Texas/Texas Tribune Poll, all of Abbott’s opponents (Fritsch, Pauken, Miriam Martinez and Larry Kilgore) received only 8% combined in the Republican primary. Abbott received close to 50%. 42% over those polled were undecided.
Fritsch’s campaign said they would begin running the ads in media markets across the state. Her campaign said the ads will air through the primary in March.
Abbott’s campaign YouTube channel contains 79 videos, but none are in Spanish. He did use some Spanish phrases during his announcement speech in San Antonio back in July.
According to the United States Census, 38.2% of Texans are Hispanic or Latino. That’s compared to 16.9% nationally.
Fritsch called herself a seventh-generation Texan who is from Tyler and now calls Austin home. She is a graduate of the University of Texas at Austin with a baccalaureate in Japanese language and literature.
She also authored a book titled Obama, Tea Parties and God: What It Means To Be An American, A Conservative and A Christian.